Analysis of the US stainless steel cutlery market

1.The importance of stainless steel cutlery in the US market

Stainless steel cutlery, as a typical representative of the new era tableware, occupies a very important position in the American market due to the dining habits of the American people. Stainless steel cutlery is highly favored by American consumers for their excellent durability, aesthetics, practicality, and hygiene. In daily life in the United States, stainless steel cutlery is almost ubiquitous, whether in restaurants on the streets and cozy homes, they are essential items on the dining table. If they are missing, the dining table will be incomplete.

2.The popularity of stainless steel cutlery in daily life in the United States

Stainless steel cutlery have penetrated into the daily lives of Americans, mainly used to cut food on the dining table, showcasing the high respect of Americans for food. The domestic market in the United States offers a wide variety of stainless steel cutlery, offering a wide range of choices based on the budget and taste of different consumer groups. Stainless steel cutlery is more durable, sturdy, and environmentally friendly than plastic cutlery, so local people are more inclined to choose stainless steel cutlery as the main tableware for daily dining. At gatherings, formal banquets, restaurants, weddings, family gatherings, stainless steel cutlery can be seen everywhere

3.The scale and growth trend of the stainless steel cutlery market in the United States

The stainless steel cutlery market in the United States has enormous market potential and sustained growth momentum. As the world's largest economy country, the United States has a high standard of living and consumption among its people. From previous economic data, the size of the stainless steel cutlery market in the United States has been increasing year by year over the past decade, with sales steadily increasing every year. At present, the annual import volume of stainless steel cutlery in the United States reaches one billion US dollars. The stainless steel cutlery market in the United States is constantly developing, with a huge scale and broad growth space, making it a key foreign market for the development of Chinese stainless steel cutlery factories. With the end of the epidemic, the stainless steel cutlery market is showing a steady growth trend, and there will be greater growth space. 

4.The main driving force for demand and growth in the US stainless steel cutlery market

Stainless steel cutlery is essential item in the daily lives of the American people. The developed economy in the United States has further increased people's demand for essential items, and high-quality and durable stainless steel cutlery just meet the needs of American consumers. Americans rarely cook at home and often dine out, thus accelerating the development of the catering and hotel industries, which require a large amount of stainless steel cutlery, thereby increasing the demand for stainless steel cutlery.

5.Segmentation of the US stainless steel cutlery market

Segmentation by product

Stainless steel cutlery sets are the mainstream products in the US market, typically consisting of cutlery such as knives, forks, spoons, etc. Among them, the 20 piece set consisting of 4 knives, 4 spoons, 4 forks, 4 teaspoons and 4 tea forks is the most common. It is suitable for many occasions such as families and restaurants. It is displayed on the shelves of major supermarkets, such as Wal Mart, Macy's, Target and other Fortune 500 enterprises. Single knives and forks are also sold in the market, mainly as supplements or replacements on the shelves of major supermarkets. In addition, some specially customized stainless steel cutlery have also appeared in the market, such as serrated knives or forks with anti slip design, which are mainly designed for specific consumers.

Segmentation by price range

Stainless steel flatware can be classified from multiple levels such as economy, mid-range, and high-end. Economical flatware can meet basic functional requirements and are priced competitively, making them the first choice for consumers. Mid range flatware have been improved in product design and quality, mainly targeting consumers who pursue cost-effectiveness. High end flatware pay more attention to the unique functions of the product, and customize various high-end designs according to the unique needs of consumers.

Segmentation by consumer group

In the United States, restaurants, hotels, and homes are the main users of stainless steel cutlery. The demand for household consumers is relatively low, and more emphasis is placed on practicality and price. Restaurants have the highest demand for cutlery set, so they are more concerned about product hygiene and easy cleaning, and need to meet the demand for quickly using a large number of knives, spoons and forks. The demand for knives, spoons and forks in hotels is moderate, and the consumers in hotels are relatively high-end. The stainless steel flatware provided also have a beautiful appearance and high-end quality.