Chinese companies venturing into the international market through the Canton Fair

Facing the complex and ever-changing international situation, how to open up markets and win business opportunities? The Canton Fair, which has gone through ups and downs for 67 years, has witnessed the tenacity and drive of Chinese foreign trade enterprises in striving for strength and innovation. Localizing production and customizing products is a way to win overseas markets; actively practicing low-carbon concepts and participating in the formulation of industry standards give corporate social responsibility more value; providing differentiated channels and developing new brand momentum have become new practices for companies to develop overseas ⋯⋯The participating companies in the Canton Fair have all found a development path that suits them. It has also provided new ideas for more companies to find new paths under the new situation and open up new development space based on consolidating the traditional market.

Multi-dimensional matrix launches new products and participates in dual exhibition halls

With more than 600 new products and over 10,000 single items, Garbo company has made its debut. Its products cover almost all the purchasing needs of the traditional mainstream kitchen market, and it has also launched various new cross-material products. For example, there is a product that combines glass, ceramics, stainless steel, etc., and the accessories are made of low-carbon environmentally friendly materials such as bamboo and wood, which greatly enriches the use scenarios of the product. This product became a dazzling "star" in the exhibition area as soon as it appeared. "

Garbo operates with multiple brands, displays it with different brands based on regional market expectations and its positioning, and adopts 'organic marketing' by cultivating regional model customers. More importantly, we obtain timely and accurate market feedback through important platforms such as the Canton Fair to make adjustments to product research and development. “ Garbo' CEO Leon introduced the “successful experience” with a smile.

Garbo's booth has a variety of products for different markets, which dazzles buyers: there are butterfly-shaped series of glasses, beer mugs, fruit saucers, candy cups, etc. designed for the South American market, as well as stainless steel cutlery matching this shape. there is a series of flatware sets with multi-texture engravings that look like crystal carvings specially launched for the Turkish market. From the restaurant in Area A to the ceramics hall. When visiting the professional home glass museum in Area C, Garbo used actions to prove that his company is forward-looking for future development in many aspects.

Continuously innovate based on market demand

At this Canton Fair, Garbo obtained a total of 24 booths, and for the first time launched the dual-venue and dual-brand booth participation model. To better design new products for different regional markets, three or four months before the exhibition, the company sent three teams to inspect the international market and obtain high-value market feedback through market research. This year's Canton Fair saw a significant increase in new European customers, mainly in Germany, Belgium, and Russia. "The number of buyers who have come to negotiate is expected to exceed 200. So far, Garbo has received many intended orders from new customers in the Middle East and Southeast Asia and on-site returns from old customers. It is expected that the amount of intended orders at this Canton Fair will reach US$5 million. !”

The story after the Canton Fair continues, and the Garbo brand will create greater glory with the help of successful orders at the Canton Fair!