Pulished on Oct. 21, 2022
Stainless steel tableware in China has developed rapidly in recent years. With the continuous increase of labor cost in developed countries, stainless steel kitchen and kitchen manufacturing industry is gradually transferred from developed countries to developing countries. In recent years, the export scale of stainless steel kitchen utensils in China has been expanding. At present, it has been exported to more than 200 countries and regions, and its global market share is also increasing.
The European and American market is the main export area of our stainless steel kitchen utensils, the consumption market mainly concentrated in Europe and America and other developed countries. China relies on manpower cost, manufacturing ability and other advantages, attracting many overseas importers to import stainless steel tableware from China, and even attracting many well-known international brands to invest in China and set up factories for export. Due to the outbreak of the epidemic in 2020, China's production and manufacturing industries resumed work early due to the prevention and control of the epidemic, while overseas countries tended to live at home due to the severe epidemic, which to some extent promoted the export of stainless steel meals, kitchenware and other household appliances in China. In 2020, the export volume reached 711,500 tons, an increase of 8.5% year-on-year; Exports reached 5.69 billion dollars, up 23.7 percent year on year. In 2021, the export momentum of stainless steel dishes and kitchenware in China was still strong. From January to October, the export volume of household appliances such as stainless steel dishes and kitchenware in China was about 726,600 tons, up 32.5% year on year; At present, China's stainless steel kitchen utensils have been exported to more than 200 countries and regions in the world, among which the export volume of the United States is relatively large, accounting for about 16% in 2019, after the epidemic increased to 20% in 2021.
With the increasing export of stainless steel tableware, more and more problems are faced in the export.
1) The cost is high, the sales price is pressed but the reverse rise: the rapid growth of stainless steel production means that the demand for raw materials is also growing, the demand caused by the rise in raw material prices is amazing, such as the iron kuang stone and nickel prices in recent years crazy rise has confirmed this point.
2) Quality standards: in the process of production and transportation, there will be some unavoidable problems, such as scratching, polishing of some parts and so on.
3) variety design is too single, although stainless steel compared with plastic, the product variety is more, in the demand complex market, it is more and more difficult to meet a variety of needs, different countries have different preferences.
1) For the problem of high cost, on the one hand, mechanized production replaces labor and saves labor cost; On the other hand, different material quality is divided to meet different price needs of customers. Such as from cheap to expensive: 410→430→304 and so on.
2) Quality standards: establish a strict internal standard, strictly control the quality from the source of production, such as scratch problem can not be too serious, polishing as far as possible omnidirectional in place, even if unavoidable problems, in the production can not exceed 5%. Otherwise, it is deemed substandard.
3) Continuous design innovation, since its establishment, Garbo has never stopped the pace of innovation, innovation is the premise of development, in combination with the actual market research and market feedback information, we will carry out monthly innovation design to meet various needs
In addition. Since 2019 to the beginning of 2022, the total export volume of Garbo has exceeded $30million, and in the next three years, GarboInternational is expected to exceed $100 million in stainless steel tableware filed.